Tuesday, January 02, 2007

The ROI of blogging

Charlene Li over at Forrester Research does some interesting work. And although Forrester doesn't post all of its content for free, they did post the slides from a recent teleconference that Li did regarding the ROI of blogging.

This is really good stuff for anyone interested in measuring how much bang for their buck they're getting out of blogs, or if you just have an interest in "corporate" blogs.

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