Tuesday, February 13, 2007
Employer branding made easy
There's been a lot of discussion over at ERE these days about employer branding, so it was nice to see IPMA-HR get into the swing of things in its most recent edition of IPMA-HR News (unfortunately not available to non-members but keep reading).
There were several good articles in this edition, including:
"Can HR Have a Brand Image, and If So, How Can One Determine HR's Current Reputation?"
"Attracting Talent to Government: Marketing the Mission"
Another article that really stood out was Mark Hornung's, titled "The Benefits of Employer Branding for Government Agencies: What Reglators May View as a Luxury Is a Necessity in Today's Tight Labor Market."
Mark did a great job summarizing the challenges organizations face when thinking about branding, how to assess your current brand, how to communicate it, and playing to your strengths. Targeted at the public sector, but applicable to any organization.
Although this publication isn't available to non-members (although if you join you get access to the newsletter back to November '04), Mark's employer, the Bernard Hodes Group, has some great information on their website, including a branding game (!) and an interview with Mark.
...By the way, feel free to let me know what you're interested in by responding to the survey posted on my main page. I had been running a similar survey using Sparklit but switched to PollDaddy after seeing how easily Joel Cheesman integrated it into his blog postings.