Wednesday, January 07, 2009

LAPD uses economy to recruit

Looking for an example of how to take advantage of tight economic times to increase recruitment efforts? Look no further than the Los Angeles Police Department (LAPD), who--accordingly to a recent article--have increased their applicant numbers over 100% compared to last year.

How did they do this? A good career site helps, and high unemployment is certainly a factor, but it's one that LAPD is tapping directly through advertising language such as this that has been posted in newspapers and on the web (bold added):

"During these times of economic uncertainty, the Los Angeles Police Department is always looking for a few good women and men to protect and to serve our communities. Never have to face a layoff again! Start your new career today!"

Subtle, huh? But apparently pretty darn effective.

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