Looking for an example of how to take advantage of tight economic times to increase recruitment efforts? Look no further than the Los Angeles Police Department (LAPD), who--accordingly to a recent article--have increased their applicant numbers over 100% compared to last year.How did they do this? A good career site helps, and high unemployment is certainly a factor, but it's one that LAPD is tapping directly through advertising language such as this that has been posted in newspapers and on the web (bold added):
"During these times of economic uncertainty, the Los Angeles Police Department is always looking for a few good women and men to protect and to serve our communities. Never have to face a layoff again! Start your new career today!"
Subtle, huh? But apparently pretty darn effective.
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