Saturday, June 09, 2007

Project JobAdWords

I'll be in St. Louis at the IPMAAC conference for most of the week, then taking a little time off...In the meantime I thought I would gather a little data...

I know there's research out there that looks at applicant reactions to various aspects of a job advertisement, such as information on selection procedures, pictures, and clear descriptions of work climate. But I'm not aware of any that specifically looks at the effect of WORDS commonly contained in job ads (although there is a recent study about word frequency).

You know the ones I'm talking about:
- "motivated"
- "creative"
- "works well under pressure"

But what exactly do these words mean to a reader? What reaction do they cause?

Today I'm starting Project JobAdWords, an attempt to try to answer these questions.

I've created a very brief survey designed to shed a little light on what these words mean. I would greatly appreciate your participation in this project. Simply go to one of the following websites--if survey #1 is full, go to survey #2, if survey #2 is full, please try survey #3:

Survey 1
Survey 2
Survey 3

As soon as I have enough respondents--judged completely arbitrarily and in no way using statistical sophistication--I will post the results. If I get enough results, I may continue this project by looking at other similar issues.

Thank you! Please pass the word.

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