Friday, November 03, 2006
Video, video, video!!
Video, whether for resumes or jobs, is getting more and more and more play these days.
As more and more video sites popped up, it was only a matter of time until a more vertically integrated service model came along, and it has in the guise of Brightcove.com .
Brightcove has two major functions : helping publishers of video, and helping with video search. That's pretty nifty in its own right.
But they have larger aspirations about being a key partner in the distribution of video across the spectrum. Video-on-demand has been a buzzword for a long time, but we may actually be getting there, we just need the hardware .
What has this got to do with recruitment and assessment? Plenty. Imagine:
- The ability for candidates to download recruitment material, including realistic job previews, to their TV.
- The ability for candidates to easily upload video resumes to organizations.
- The ability to stream material, like practice tests, to individuals that have applied for specific jobs.
And this is just the beginning, and just from my not-so-creative brain. Video is not going away and it's up to organizations to figure out how to take advantage of these technologies to connect with and attract talented individuals.