Friday, September 11, 2009
Considering employee testimonials? Go video.
In the September 2009 issue of the Journal of Applied Psychology, one study stood out: the authors studied employee testimonials shown on recruitment websites. Results strongly suggest that:
(1) Including some type of testimonials increases your attractiveness as an employer; and
(2) Using more complex multimedia (video with audio) is clearly superior to simply pictures and text in terms of both attractiveness and credibility. This also helps mitigate any perceptual differences that occur when you increase the number of testimonials from minorities.
This is great validation for organizations that have put the time and effort into putting quality videos on their site.
Check out these other studies while you're at it:
Does recruitment method impact turnover? (short answer: yes, in the short run)
Interested in P-E fit? Check out this review and model development.
Like vocational interest inventories and statistics? You'll like this.