You've heard of Chief Knowledge Officer, Chief Fun Officer, and even Chief Evangelist.
But Chief Magic Official?
One guess as to who would be filling that job title.
If you guessed Disney, go to the head of the class.
Yes, Disney is out to hire it's first "CMO" who will appear periodically to grant "dreams" to guests at Disney Parks in Anaheim and Orlando this year. Disney's put together a great recruiting website that includes:
- A Magic Aptitude Test (M.A.T.) that you can take to see if you qualify--you have to take a look at it just to see the pencil you'll be using for the test (by the way, I passed and am apparently similar to Mickey Mouse)
- A great job preview video
- A creative job description and statement of qualifications
In a new twist, applications must include a video resume that will be voted on online. The top three vote getters will be invited (along with three guests) to Walt Disney World resort for further vetting.
So will this work? Probably. It is Disney, after all, who doesn't usually have too much trouble attracting candidates. And some research indicates applicants are more attracted to creative job titles.
But whatever happens, you gotta admire their creativity!